Wine or Gasoline? A Podcast with Mario Fantoni of TaguchiNow
August 6th, 2007 by Lars
I had the pleasure of talking to Mario Fantoni, founder and president of TaguchiNow.
In this podcast we discuss:
- Taguchi and choice modeling
- Multivariate testing in general
- Methodology, technology and creativity
- Three websites (Sony Ericsson, Volvo and Stardoll)
- Whether small, large, new or old companies are the early adopters
- Small, large and niche markets
- Case studies (Nordax Finans, IntelliQuote, WebEx and Dell)
- Corporate identities
- Focus groups
- The 80/20 rule applied to testing
- Avinash’s 10/90 rule applied to testing
- How Mario’s modified version of Taguchi has evolved over the years
- TaguchiNow’s pricing
- What restaurants have to do with testing
- Which tool is Mario’s favorite
- Head-to-head tests with competitors
Listen to the podcast: WMA (smaller file)
Listen to the podcast: MP3 (larger file)
A correction: Stardoll has nine and a half million users now and had approximately one million users a year ago. I looked at the Stardoll site a few days ago and noticed how membership grew by 5,500 members in just eight and a half hours.
Testing and targeting:
Optimost, TaguchiNow, Offermatica, Memetrics, SiteSpect, wunderLOOP, Conversion Multiplier, Maxymiser, Google & TouchClarity
Posted in Inspiration, Test and Target, Web Analytics |










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December 5th, 2007 at 2:49 pm
[…] I discussed Stardoll during one of my many interviews with multivariate testing providers. It made for an interesting contrast compared to Sony Ericsson and Volvo. […]