Why European Web Analytics Vendors Have a Future

Phil Kemelor has posted a response to my European podcast and gives five reasons why he thinks that the big four vendors (Omniture, Visual Sciences, Coremetrics, and WebTrends) won’t dominate the European market.

• Analytics has plenty of room to grow in SMB market.
• Features and functions of SMB tools will progress to match the “big four.”
• Not all organizations need e-marketing platforms.
• Except for Google, all web analytics companies must be very cautious in their expansion efforts.
• Familiarity counts.

Read Phil’s post