Why European Web Analytics Vendors Have a Future
July 10th, 2007 by Lars Johansson
Phil Kemelor has posted a response to my European podcast and gives five reasons why he thinks that the big four vendors (Omniture, Visual Sciences, Coremetrics, and WebTrends) won’t dominate the European market.
- Analytics has plenty of room to grow in SMB market.
- Features and functions of SMB tools will progress to match the “big four.”
- Not all organizations need e-marketing platforms.
- Except for Google, all web analytics companies must be very cautious in their expansion efforts.
- Familiarity counts.
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