Why European Web Analytics Vendors Have a Future

July 10th, 2007 by Lars Johansson

Phil Kemelor has posted a response to my European podcast and gives five reasons why he thinks that the big four vendors (Omniture, Visual Sciences, Coremetrics, and WebTrends) won’t dominate the European market.

Analytics has plenty of room to grow in SMB market.
Features and functions of SMB tools will progress to match the “big four.”
Not all organizations need e-marketing platforms.
Except for Google, all web analytics companies must be very cautious in their expansion efforts.
Familiarity counts.

Read Phil’s post

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European Web Analytics Vendors
Interview with Craig Herman of ExactTarget
Podcast: Web Analytics in Europe 2007 (a Conversation with Six Experts)
Interview with Danny Sullivan of Calafia Consulting and Search Engine Land
Q&A with Phil Kemelor

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