WebTrends Never Wanted to Be Gobbled up by The Big Green Omnivore

November 5th, 2007 by Lars Johansson

The fact that WebTrends let go of several executives shortly after Omniture said they are to acquire Visual Sciences is just a coincidence according to an interview that WebTrends’ CMO Tim Kopp did with ClickZ on November 2, 2007.

Greg Drew, Jason Palmer, Tore Steen and Hamid Bahadori were allegedly let go because WebTrends’ growth rate isn’t satisfactory.

It has been announced that John Rodkin and Leo Chang will be leading product management. Both were part of ClickShift, which was acquired in December 2006. The acquisition led to WebTrends Dynamic Search being launched.

WebTrends will not be sold any time soon according to Portland Business Journal. Neil Garfinkel, a founding partner at Francisco Partners (and member of WebTrends’ board), said they hold companies for four to five years.

Maybe WebTrends won’t be sold until 2009 or 2010, though I wouldn’t be surprised if a sale would come much quicker than that.

WebTrends is expected to get a new permanent CEO in about half a year.

I’ve met Tim Kopp and John Rodkin and have no doubt that they are great assets to WebTrends.

I’m looking forward to hearing how the orange guys plan to defeat the green team. Interesting times lay ahead.

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