WebTrends plans to release WebTrends Marketing Lab 2 in a few days. I have been abstaining from posting about it, but it appears to be OK to do so now.

Some of the enhancements in WebTrends Analytics 8.1:

• Java no longer required for viewing reports or scheduling exports.
• Easier to compare reports side-by-side.
• Enhanced FTP export for data integration.
• Easier to find and organize reports, templates and profiles.
• Enhanced auditing.

New products:

WebTrends Score uses a patented technology for measuring engagement and scoring online behaviors. You can use the insights to send targeted emails or personalize website visits.

WebTrends Visitor Intelligence is meant to be a solution that will help you gain deeper marketing intelligence. It is supposed to make it possible to explore data quickly and make it possible for business analysts, marketers and managers to perform data visualization.

WebTrends is supposed to release more information soon.

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