WebTrends Marketing Lab 2 in General and WebTrends Score in Particular

August 6th, 2007 by Lars Johansson


I mentioned the release of WebTrends Marketing Lab 2 in a previous post and thought I’d follow up with some comments that various people have made about the release.

Q&A with WebTrends’ Tim Kopp, Part I & Part II (Analytics Insider)

WebTrends Marketing Lab 2 Insight (Manoj Jasra interviews Matt Langie)

Is “Engagement” Physical or Emotional? (asks Jim Novo)

Article by Enid Burns on ClickZ

Article on Destination CRM (comments by Bill Gassman, research director at Gartner)



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