Web Analytics Terms Defined

The Web Analytics Association has released version number four of its document containing definitions of 26 web analytics terms.

The following terms are covered in the document:

• Page
• Page Views
• Visits/Sessions
• Unique Visitors
• New Visitor
• Repeat Visitor
• Return Visitor
• Entry Page
• Landing Page
• Exit Page
• Visit Duration
• Referrer
• Internal Referrer
• External Referrer
• Search Referrer
• Visit Referrer
• Original Referrer
• Click-through
• Click-through Rate/Ratio
• Page Views per Visit
• Page Exit Ratio
• Single-Page Visits
• Single Page View Visits (Bounces)
• Bounce Rate
• Event
• Conversion

Read the document