Web Analytics Memorabilia

March 14th, 2008 by Lars Johansson

There was a time when Omniture was called MyComputer.com, IndexTools was black and yellow, HitBOX could be found at World 1000, and WebTrends used a guy in a flannel shirt to convince companies to buy. In the mood for nostalgia? Look no further!

The origin of WebSideStory (February 1998)

WebTrends had a futuristic look (April 1999)

Was this a sign? WebSideStory was green long before it was swallowed by Omniture (October 1999)

Nedstat had a clean design (August 2000)

Coremetrics logo looked different (February 2001)

Omniture didn’t always have a slick name, a slick design, and an extensive offering (June 2001)

Not yet Omniture (November 2001)

IndexTools had a different profile (January 2002)

Meet Mr. Flannel. Is it just me or does he look unhappy?

Omniture is here! I think she played an elf in Lord of the Rings later on (May 2002)

Visual Sciences had time to change looks a few times (September 2002)

Eric has demystified web analytics for years (March 2004)

Not enough? Get your own WebTrends box today!

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Posted in Web Analytics | 8 Comments »

Comments

1. Aus der Geschichte der Webanalyse | Web Analytics & SEO - News Says:
   March 15th, 2008 at 7:32 pm

   [...] Hier der Link: Web Analytics Memorabilia [...]


2. Eric T. Peterson Says:
   March 17th, 2008 at 5:47 pm

   The funniest thing is that I was the senior webmaster for that “futuristic design” at WebTrends back in 1999. Looks pretty heavy now, but you should have seen what that site replaced!

   E.


3. Steve Jackson Says:
   March 18th, 2008 at 8:49 am

   Where did you find all this stuff? I remember the elf from Omniture. I always remember wondering if she was Finnish or Swedish as she looks quite Nordic.


4. Lars Says:
   March 18th, 2008 at 1:16 pm

   Eric,

   There is something quaint about the word “webmaster”. I remember the time when webmasters were rock stars, drove cool cars, and had fat paychecks.

   Steve,

   I love the Wayback Machine. It’s great for getting skeletons out of closets. LOL!

   Everyone,

   Check out the cool Urchin stickers:
   http://june.typepad.com/june/2008/03/vintage-urchin.html


5. n0d3.org » Blog Archive » Analyze your memory Says:
   March 18th, 2008 at 1:26 pm

   [...] A little outbound walk down memory lane. Web analytics through the ages. [...]


6. Web Analytics Pune Says:
   July 8th, 2008 at 8:44 am

   That was so interesting..like a west side story…but which is webside story.


7. Brad McCall Says:
   August 8th, 2008 at 8:07 pm

   I enjoyed seeing your flashbacks on Omniture (since all the above graphics I created along with the Omniture brand). The short-haired blond woman was affectionately called “Natasha” internally and we got a couple comments from people that thought she looked upset. She lasted quite a while on Omniture’s home page.


8. Lars Says:
   August 12th, 2008 at 10:43 am

   Thanks for the history lesson, Brad. I enjoyed learning more about it.