Web Analytics Investigation

April 30th, 2007 by Lars



Robbin Steif found out which web analytics tools presidential candidates in the U.S. are using so I decided to have a look at which tools some other governmental functions are using.

  • FBI, the Federal Bureau of Investigation, uses Google Analytics and WebTrends.
  • No page tag was found on the websites of CIA, U.S. Department of Defence and U.S. Department of Homeland Security.
  • The White House uses WebTrends.

And here is what Robbin found:

Mitt Romney: SiteCatalyst
Rudy Guiliani: Google Analytics
Hillary Clinton: Google Analytics
Barack Obama: Google Analytics
John Edwards: Google Analytics
Dennis Kucinich: none
Joe Biden: none
John McCain: none
Tom Tancredo: none

I have also looked at which web analytics tools Swedish parties are using.

Note: We only looked for client-side data collection. It is possible that they’re using logfile analysis.

Posted in Web Analytics |




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