Web Analytics in Singapore (Asia, Part VI)
Gary Gopinathan, an e-business and multimedia consultant with over 10 years of experience, answers three questions about web analytics in Singapore. He founded G S Quantum Multimedia and conducts regular workshops in the Asia-Pacific region, particularly in Australia, India and Malaysia.
What’s the biggest challenge for web analytics in Singapore?
We need more web marketers with a marketing background and technical know-how. We also need continuous education and web analytics needs to be applied to marketing more often. We need to conduct more online experiments and prove the value of web analytics to further improve web strategies and conversion rates.
How mature do you think the market for web analytics is in Singapore?
Web analytics is just starting to get awareness and understanding. It’s being viewed as important at this moment. GSQM has conducted various workshops to showcase and allow corporate marketers to understand web analytics much better.
What are the most popular web analytics vendors in Singapore?
Google and WebTrends.
Posted in Web Analytics |
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