Web Analytics in Poland, Russia, Ukraine, Belarus, Latvia and the Czech Republic

An interview with Żaneta Tarnowska, Managing Director of stat24.

Your website is available in Polish, Russian, Ukrainian, Belarusian, Latvian and Czech. Is your web analytics solution fully supported in all of those languages?

We support our customers in Polish, English, Russian and Lithuanian. We can also provide support in Czech if necessary. Most of the questions are asked in Polish, Russian and English.

Are you planning on expanding your language support?

At the moment it is not necessary to expand our language support, but when our website and web analytics are available in German and there is enough interest from customers we will offer support in German. We will also offer more support in Czech.

What share of your customers are in Poland, Russia, Ukraine, Belarus, Latvia and the Czech Republic?

Most of the accounts are registered in Poland followed by Russia, Ukraine and Belarus (customers using the Russian version of stat24).

Then there’s Latvia and the Czech Republic. We also have customers from UK, USA, Estonia, Hungary etc. They use the English interface.

What does your typical customer look like? What industry are they in and what size are they?

It depends on which solution you’re asking about. We offer a free version as well as four different paid versions. Our customers include corporations, product and service sales organizations, interactive agencies, portals etc. The free version is recomended for blogs, personal and hobby sites.

Who are your main competitors?

Generally I would say that Google Analytics is our main competitor. It is, however, important to know that stat24 offers not only web analytics, but also web counters, website promotion (stat24 ranking) and a click map. We deliver tools that help increase website usability.

You operate from Warsaw, which is the biggest challenge for web analytics in Poland?

The main challenge for us is to increase our reach, improve our offer and think globally about web stats. We use feedback from customers to make our product satisfactory and userfriendly for all customers regardless of origin.

How difficult is it to convince businesses there that they need analysis and not just reports?

The most important thing is to show customers that analysis is more useful than monthly reports and counters. For Internet campaigns the data is continuously changing. It is very important to know what is happening and react on time. That could for instance mean adjusting a banner if it’s not producing results.

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