Web Analytics in India (Asia, Part III)
Some questions for Trinadh Rao.
What is the biggest challenge facing web analytics in India this year?
I think finding the right resources is the biggest challenge for web analytics in India. A lot of consultancies are calling people who have the words “web analytics” in their resume to find out their experience level and work interest. It would be very difficult to execute web analytic projects in India unless we have a plan on how to create awareness and how to train people.
What similarities and differences did you notice when you took the UBC courses in web analytics?
Before taking the UBC courses things were not clear regarding various web analytics terms. Explaining KPIs and web analytics terminology to others is a piece of cake now!
Can you notice any difference in web behavior in India compared to other parts of the world?
I think there is a difference. As far as I have observed most people in India don’t use the web for transactions. Instead they use it a lot for communication (email, chat, forums and blogs). I believe this is going to change very soon as I can see things happening due to an increase in IT in each and every part of India.
Trinadh Rao is a web analytics manager for Franklin Templeton. He has a bachelor’s degree from Andhra University and has completed the Award of Achievement in Web Analytics through the University of British Columbia.
Posted in Web Analytics |
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November 16th, 2007 at 1:51 pm
Hi Trinadh,
Nice to read your article on web analytics. I agreed with you that finding resources in India for web analytics is difficult. Do you know any kind of training in India for this field? Even finding out which companies are implementing it seriously is tough in India.
December 1st, 2007 at 4:56 am
I am agree with Suchet comment. I am looking forward to move my career in web analytics but could not found good sources. But I am continuously trying. Realy your blog have good resources.
December 18th, 2007 at 1:24 pm
I am totally agree with you that, finding the companies who implement Web Analytics & finding resources to learn web analytics, both is difficult. I am planing to mold my career in this field but hardly could find any resource which helps me out for that, but your blog is exceptional !!!