Web Analytics in India (Asia, Part III)

Some questions for Trinadh Rao.

What is the biggest challenge facing web analytics in India this year?

I think finding the right resources is the biggest challenge for web analytics in India. A lot of consultancies are calling people who have the words “web analytics” in their resume to find out their experience level and work interest. It would be very difficult to execute web analytic projects in India unless we have a plan on how to create awareness and how to train people.

What similarities and differences did you notice when you took the UBC courses in web analytics?

Before taking the UBC courses things were not clear regarding various web analytics terms. Explaining KPIs and web analytics terminology to others is a piece of cake now!

Can you notice any difference in web behavior in India compared to other parts of the world?

I think there is a difference. As far as I have observed most people in India don’t use the web for transactions. Instead they use it a lot for communication (email, chat, forums and blogs). I believe this is going to change very soon as I can see things happening due to an increase in IT in each and every part of India.

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Trinadh Rao is a web analytics manager for Franklin Templeton. He has a bachelor’s degree from Andhra University and has completed the Award of Achievement in Web Analytics through the University of British Columbia.

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