Web Analytics Data Accuracy

Stone Temple Consulting has done head-to-head comparisons of different web analytics solutions and documented the differences in visitor, unique visitor and page view counts.

Raw unique visitor data

Web Sites
AMD = AdvancedMD
CTI = City Town Info
HP = Home Portfolio
TPD = Tool Parts Direct

Max Differential Per Site – Unique Visitors

Some of the factors that may influence counts:

• Where the JavaScript code is pasted on the page
• Cookie blocking
• Spyware blocking
• Data collection server down time
• Network problems

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