VisiStat recently announced that they’ve released a reporting interface for cell phones, PDAs and smartphones.

This means that web analytics has gone mobile and that you in theory should be able to view a basic set of reports on the handheld device of your choice.

I tried to run such tools as WebTrends Analytics 8 and Instadia ClientStep on handheld devices before and got nowhere. The web browser crashed before anything was shown. I wasn’t surprised at all, just curious.

So what is it that VisiStat is offering? Well, there’s no support for funnels, campaign conversion reporting, advanced segmentation, scoring, exploring raw data or anything like that. It’s a basic set of reports that include:

• Most popular pages
• Number of page views
• Number of unique visitors
• Number of return visitors
• Most common referrers
• Most common countries and regions
• Most common keywords

I’ve tested the interface on a Sony Ericsson P990i using Symbian UIQ3 and both Opera web browsers (Opera P990i standard as well as the Opera Mini Java application). I’ve also tested it on a Qtek 9100 using Windows Mobile 5 and Internet Explorer.

VisiStat on a Qtek 9100.

VisiStat on a Sony Ericsson P990i, standard Opera browser

VisiStat on a Sony Ericsson P990i, standard Opera browser

VisiStat on a Sony Ericsson P990i, Opera Mini Java browser

I noticed that while you can get all reports on both devices Opera doesn’t seem to support the way that VisiStat displays some graphics. If you are only interested in the data Opera will work just as well, but if you really need the eye candy you’d be better of using Internet Explorer.

Conclusion: I find that it works just as well on both devices simply because the graphics don’t really add anything to these basic reports. It’d be different if they were more refined visualizations.

It’s great of VisiStat to think about the mobile segment but it’s a shame that you can’t take action on the simple set of reports available.

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