Three Europeans tell their reasons for joining Web Analytics Association.

Oliver Schiffers, Germany:

I joined because I am a web analytics enthusiast. I want to get every possible information, reference or possibility to connect to other people working in this field and sharing my job description or part of it and my thirst for knowledge in this subject. That’s why I also subscribed to the UBC course from the very beginning.

Henrik Åsén, SCA, Sweden:

The primary reasons why I joined WAA were to see how other companies have implemented web analytics in their daily business, learn from their best practices and then implement the relevant parts within our organization. I also saw WAA as a good networking opportunity.

Ilkka Manninen, Nokia, Finland:

I joined WAA to gain access to the web analytics community and because it is a non-vendor specific organization. Events sponsored/organized by WAA are more neutral, and I am interested in objectivity in web analytics related matters.

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