Vendors
The intention is not to list every single tool there is. If you want the names of more vendors, check Ideal Observer’s list.
Free solutions
Google Analytics
Yahoo! Web Analytics
Paid solutions
Coremetrics
ClickTracks
Omniture
WebTrends
Fireclick
Unica
SAS
Nedstat
Paid niche solutions
Admeta (online marketing measurement)
Enecto (B2B)
LEADSExplorer (B2B)
Snoobi (B2B)
Articles and resources
Please not that many of these are dated. This list will show you the evolution and history of web analytics as well. I recommend The Web Analytics Report by CMS Watch if you’re looking to select a vendor/tool.
Web analytics vendor check by Fulton Yancy
Eric T. Peterson’s Simple Vendor Discovery Tool
Ideal Observer’s Guide to Web Analytics Solutions
The Web Analytics Report from CMS Watch
Best of the Web Top 50 Retailing Sites
Gartner’s 2Q06 MarketScope for Web Analytics
The Forrester Wave: Web Analytics, Q3 2007
The Forrester Wave: Web Analytics, Q1 2006
E-consultancy’s Web Analytics Buyer’s Guide 2006
Marketing Sherpa’s Buyer’s Guide to Web Analytics 2006
The Ideal Web Analytics Tool
The Right Tool for the Right Job
How to Choose a Web Analytics Tool: A Radical Alternative
Spending, Staffing, and Vendor Selection
MarketingProfs Selecting a Web Analytics Vendor
Other things to think about when selecting a web analytics system
Web Analytics Products at Network Computing
Four Low-Cost Web Site Analytics Services
Analyzing Analytics Vendors
A Complete Guide To Web Analytics Solutions
Analyzing Web Analytics
Understanding the Website Analysis Market by Hurol Inan
How to Choose a Web Analytics Solution
Common Mistakes in Selecting and Implementing Analytics Systems
Terry Lund’s Vendor Listing
Web Analysis Tool Evaluation
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