The Web Analytics Report 2008

January 28th, 2008 by Lars Johansson

The new and improved Web Analytics Report (find the old one here) contains 337 pages of valuable information for businesses about to get serious about web analytics.

The report addresses how to make the business case for web analytics, what technology and features are available in web analytics tools and how to select and implement the tools.

Phil Kemelor said: “The web analytics marketplace has seen some instability and consolidation — such as ClickTracks and SageMetrics being acquired by larger entities, and Omniture’s imminent acquisition of Visual Sciences — and this has led some to believe that web analytics has become a two-party system. But don’t believe the hype that Google Analytics and Omniture are your only choices, because that’s hardly the case.”

The report contains useful evaluation tables for numerous alternatives:

- Google Analytics
- Visual Sciences: Platform
- Visual Sciences: HBX Analytics
- WebTrends Analytics
- IndexTools: Web Analytics
- Omniture: SiteCatalyst
- Lyris: ClickTracks
- Coremetrics: Online Analytics
- Digital River: Fireclick
- Foviance: WebAbacus
- AuriQ Systems: RTmetrics
- Nedstat: Sitestat
- SageMetrics: SageAnalyst
- 24/7 Real Media: Open AdStream
- Unica: Affinium NetInsight

An example (posted with permission from CMS Watch)

WA Report