The Third GrokDotCom Challenge

August 17th, 2007 by Lars Johansson

His conclusions:

There is a lack of relevant information

Too much gray is used on the site

There’s too little contrast in the top navigation

They’re not using the power of the well-known brand Absolut Vodka nearly enough

It takes too much work for visitors to find things of interest

There are too few links for the site to be optimal from a usability and persuasion viewpoint

They should replace the Flash animation with content or at least make it smaller

The menu item “Join Us” can be misunderstood, it should be made clear that it’s about employment at the V&S Group

The map on the “Contact Us” page should be clickable

Read Ronald’s review

(Note: V&S is short for Vin & Sprit.)

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