August 17th, 2007 by Lars Johansson
Ronald Patiro from GrokDotCom has reviewed vsgroup.com, the third website in the WebAnalysts.Info challenge.
His conclusions:
There is a lack of relevant information
Too much gray is used on the site
There’s too little contrast in the top navigation
They’re not using the power of the well-known brand Absolut Vodka nearly enough
It takes too much work for visitors to find things of interest
There are too few links for the site to be optimal from a usability and persuasion viewpoint
They should replace the Flash animation with content or at least make it smaller
The menu item “Join Us” can be misunderstood, it should be made clear that it’s about employment at the V&S Group
The map on the “Contact Us” page should be clickable
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