The GrokDotCom FlySAS.com Challenge
August 10th, 2007 by Lars
Peter Lee from GrokDotCom has reviewed FlySAS.com, the second website in the WebAnalysts.Info challenge.
His conclusions:
- The homepage is bland, gray, corporate and reminds him of Windows 95.
- The website lacks engaging copy and a unique value proposition.
- The image in the top banner is stealing the attention.
- It’s not obvious that the website belongs to an airline.
- The font size used in the left navigation is too small.
- There’s not really any space between links.
- There are some usability issues with the form.
Related: The first challenge
Posted in Getting smarter, Web Analytics |
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