Steve Jackson Comments on the Web Analytics in Europe Podcast
Writer: Steve Jackson
At one point I said (and I quote) “The US is maybe 1-2 years ahead of europe, specifically in the Nordics”. I would like to re-open this discussion because I don’t feel it was clear what I meant. My Internet connection died at a critical point and I had to re-connect then Dennis had intervened and quite rightly said that there was no difference in competence between the US and Europe.
He is right of course when you’re talking about the people that know what web analytics is. The experts in Europe have been working with analytics for as long as the experts in the US give or take 6 months. However and this is what I meant…..
My argument revolves around 2 things I’ve recognized as challenges in Europe.
1. The general business public does not understand web analytics is. In many seminars I have been talking about very basic concepts that no-one got until I explained the entire thing very clearly - conversion rate for instance!
2. We see less investment in Web Analytics than in the USA.
Read the full text on Steve’s blog
Posted in Europe, Web Analytics |
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August 4th, 2007 at 4:00 pm
Hi Steve (Lars)
>>My Internet connection died at a critical point and I had to re-connect then Dennis had intervened and quite rightly said that there was no difference in competence between the US and Europe
There is a fine line between good manners and being an overly aggressive entrepreneur – when Steve was out I was in
(take a wild guess which of the former I am)
… but reading through your comments Steve – I can see that we are on the same page and I am definitely looking forward to our next chat.
Cheers mate.
Dennis R. Mortensen, COO at IndexTools
My Web Analytics Blog