Robert Bergquist, CEO of Widemile, Comments the Acquisition
I have asked Robert Bergquist, CEO and President of Widemile, a few questions about Webtrends‘ acquisition of Widemile.
What makes Widemile and Webtrends a good match?
Robert Bergquist, CEO Widemile: Both Widemile and Webtrends have been committed to building best-of-breed technology featuring open integration and very high ease-of-use characteristics. We at Widemile recognized that web testing and targeting were rapidly becoming natural extensions of web analytics and decided to partner with the best company in the analytics category. Alex, Webtrends’ CEO, and I quickly realized we shared the same vision for the future of web optimization and, as the saying goes, the rest is history.
What kind of integration can we expect?
Robert Bergquist, CEO Widemile: Prior to the acquisition, Widemile Optimize test results were already available within the Webtrends analytics interface. Going forward, expect the most integrated web optimization and targeting solution available from any company. Unfortunately, I’m not at liberty to disclose future product details.
What’s the first thing Widemile’s customers will notice?
Robert Bergquist, CEO Widemile: Widemile customers have already been embraced by Webtrends and continue to experience the same expert service. They will also benefit from the much larger global professional services group, accelerated product development and, as indicated above, full integration with the other Webtrends products.
Further reading:
Webtrends, Widemile, Web Analytics, and Website Optimization — Interview with Alex Yoder, CEO, Webtrends
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Posted in Test and Target, Web Analytics | 1 Comment »
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August 25th, 2009 at 10:19 pm
[...] And honestly, the speed with which the Webtrends team has integrated the Widemile functionality shouldn’t come as much of a shock. You see, Widemile was integrated with Webtrends before the acquistion. [...]