Interview with Harold G. Kelley, Vice President of Sales & Marketing for Conversion Multiplier and Mark Simpson, Managing Director of Technology for Maxymiser. 

Why should someone choose your solution instead of a solution from one of your competitors? 

Harold: Conversion Multiplier offers the newest and most advanced technology available for multivariate testing. It combines the best principles of Taguchi along with those of a Nobel-prize winning algorithm developed to optimize portfolios on Wall Street. In head to head tests, Conversion Multiplier's proprietary algorithm outperforms regression analysis and Taguchi methodologies every time, by at least 9%. Conversion Multiplier also offers flexible, no-risk pricing models including a pay for performance option where there is no charge unless we're able to generate incremental client revenue. Some additional capabilities of Conversion Multiplier are the ability to optimize for profit (or any metric) which no other multivariate testing software can do, the ability to optimize email, the ability to test interactions between variables in the same test, the ability to track multiple calls to action in the same test, and the ability to track using both cookies and IP addresses. 

Mark: Currently we do not see us as having any competitors in Europe. Sure there are some US companies that compete with our optimization products and Touch Clarity competes with our behavioral targeting product, however, no company offers the full suite of optimization, segmentation and personalization solutions that we do. On top of that nobody has the type of advanced targeting and automated methodologies we do and the US companies obviously have no customer service on European time. Customer service and technical support in this industry are key and that is what set us apart from the competition. 

What does your typical customer look like? 

Harold: Ranges from worldwide eCommerce leaders to very small companies ($500K US and 5-10K monthly unique visitors). Anyone with a Web site who needs to improve conversions. Conversion Multiplier can help organizations in practically any industry. 

Mark: No customer is typical. Our clients range in their websites and range in the industry they are from. The common ground they all share is that they all have websites that have a purpose. It is that purpose we are trying to optimize to and increase the conversion rate of. Our main industries are Retail, Finance, Travel, Gaming/gambling, dating, media/magazines, etc. 

How do you think the market for solutions like yours will develop during the remainder of this year? 

Harold: We have had tremendous interest in just our first couple of months of marketing in the US this year. We also have clients in Asia, and are about to begin marketing and sales efforts in Europe. 

Mark: With customers becoming more demanding and more time poor, the market to show them what they want, when they want in a way that is appealing to them is only going to grow. In Europe the content optimization and behavioral targeting industry is in its infancy, if you look at the growth of SEO and PPC over the last 5 years we see the optimization market emulating that as clients try to make more of the visitors that arrive to their site. 

What share of your customers are located in Europe? 

Harold: We're just starting now in Europe, ask us in 3 months. We're talking to some agencies that are international, with clients throughout Europe. 

Mark: 100% of our clients are in Europe - we are the only pure European solution. 

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