Podcast with Mark Wachen, CEO of Optimost
August 13th, 2007 by Lars Johansson
I had the pleasure of talking to Mark Wachen, CEO of Optimost.
In this podcast we discuss:
- Different methodologies
- The importance of methodology, technology and people
- Head-to-head tests with competitors
- Which businesses and business verticals are ahead of the game in testing
- Cultural differences
- Surprising findings
- Plans for expansion in Europe and Asia
- How to do testing for multiple markets and in multiple languages
Testing and targeting:
Optimost, TaguchiNow, Offermatica, Memetrics, SiteSpect, wunderLOOP, Conversion Multiplier, Maxymiser, Google & TouchClarity
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