Podcast with Mark Wachen, CEO of Optimost

August 13th, 2007 by Lars Johansson


I had the pleasure of talking to Mark Wachen, CEO of Optimost.

In this podcast we discuss:

  • Different methodologies
  • The importance of methodology, technology and people
  • Head-to-head tests with competitors
  • Which businesses and business verticals are ahead of the game in testing
  • Cultural differences
  • Surprising findings
  • Plans for expansion in Europe and Asia
  • How to do testing for multiple markets and in multiple languages

Listen to the podcast

 


Testing and targeting:
Optimost, TaguchiNow, Offermatica, Memetrics, SiteSpect, wunderLOOP, Conversion Multiplier, Maxymiser, Google & TouchClarity



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