Podcast with Mark Wachen, CEO of Optimost

August 13th, 2007 by Lars Johansson

I had the pleasure of talking to Mark Wachen, CEO of Optimost.

In this podcast we discuss:

Different methodologies
The importance of methodology, technology and people
Head-to-head tests with competitors
Which businesses and business verticals are ahead of the game in testing
Cultural differences
Surprising findings
Plans for expansion in Europe and Asia
How to do testing for multiple markets and in multiple languages

Listen to the podcast

Testing and targeting:
Optimost, TaguchiNow, Offermatica, Memetrics, SiteSpect, wunderLOOP, Conversion Multiplier, Maxymiser, Google & TouchClarity

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