Podcast with Bonnie Thomas, Marketing Director of Memetrics

I had the pleasure of talking to Bonnie Thomas, Marketing Director for Memetrics.

The first thing I wanted to find out was what the key differentiators between Memetrics and their competitors are.

Bonnie listed the following:

• The behind the firewall software deployment means that no information is passed over the Internet. It also makes it possible to deeply integrate within a multitude of systems giving access to rich customer segment data.
• More robust analytics. Possibility to optimize for multiple outcomes simultaneously.
• The methodology used is based upon choice modeling, a demand-driven optimization science. Offermatica, for instance, is focused on Taguchi. Bonnie said Memetrics methodology produces more accurate results.
• Memetrics has been around since 1999. Bonnie said others tend to sell a silver bullet while Memetrics views optimization as part technology, part process.

I also asked what share of Memetrics’ customers integrate with more than one system. Bonnie didn’t know off hand but said that it is a large percent and mentioned the possibility to create experimental rules and export them to another system, in cross-channel initiatives.

Memetrics consider their ASP solution the long tail, whereas the head is mostly the behind-the-firewall, enterprise solution.

The ASP solution is about US$50,000 a year.

The biggest challenge for Memetrics this year is evangelizing the value of multivariate testing. The problem is that businesses are realizing the value but may not have room in their current budget for an investment.

Market adoption has increased significantly since last year, and Bonnie has noticed that the inbound requests from agencies have increased dramatically.

The full interview, 22 minutes in length, is provided below.
bonniethomas.mp3

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