Omniture Prefers Visual Sciences, WebTrends Executives Leave
November 1st, 2007 by Lars
Portland Business Journal reports that WebTrends had hoped to get acquired by Omniture.
It was revealed today that the following four executives have left WebTrends:
- Greg Drew, CEO
- Jason Palmer, VP of product management
- Tore Steen, VP of business and corporate development
- Hamid Bahadori, VP of product development and hosted operations
The top executives remaining are:
- Tim Kopp, CMO
- Bryan LeBlanc, CFO
- Nick Sharp, VP and GM for EMEA
The new CEO of WebTrends is Bruce T. Coleman, also CEO of the interim executive firm El Salto Advisors.
Posted in Web Analytics |
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November 1st, 2007 at 9:58 pm
Man, could you imagine WebTrends being acuired by Omniture?? That would have left a strange market place…
One really wonders, though, what the management plans are. And whther Francisco Partners are just hoping to get their money back by selling WT. It’s a pity, with all the recent efforts in expanding the product portfolio in numbers and especially quality.
November 2nd, 2007 at 1:34 am
[…] Thanks to Lars for pointing to the article! […]
November 2nd, 2007 at 12:12 pm
Jacques,
I am a bit concerned about the future for innovation and competition. I’d like to see some players increase their efforts.
It’d be scary if SAP would buy a web analytics company. They’d do no better than SPSS did with NetGenesis, I’m afraid.
Cheers,
Lars
November 4th, 2007 at 7:00 pm
Hi Lars,
I understand your concerns, but I think that there are still a few players that can do something to keep competition up and running. You have WebTrends and Unica that will continue fighting. The fact that Omniture has bought VS means that someone as IndexTools will be more and more considered by corporations and to be honest they have an excellent value for money proposition. I know that SAS is preparing a comeback in the field… and who knows maybe a newcommer will pop-up some day
Cheers,
René
CEO OX2
November 4th, 2007 at 7:01 pm
Hi Lars,
Why my comment pops up with Julien’s picture?
René
November 4th, 2007 at 9:19 pm
It’s because his photo is linked to your blog on MyBlogLog.