Offermatica Acquired by Omniture
September 7th, 2007 by Lars
Omniture writes about the acquisition:
“Offermatica leverages Omniture’s recent acquisition of Touch Clarity as the two are highly complementary and together address the spectrum from A/B testing and multivariate testing to behavioral targeting. Offermatica enables companies to define and test the structure and elements of their sites, and Omniture TouchClarity™ enables companies to deliver the optimal content to any individual at any time.”
Posted in Test and Target, Web Analytics |
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