Neil Morgan Comments IndexTools Acquisition

Neil Morgan, who leads marketing for Europe, Middle East and Africa at Omniture, comments Yahoo’s acquisition of IndexTools.

“This is a very late move by Yahoo! into providing a web analytics offering to its customers which Google and Microsoft have done for over a year. Clearly it will be focused on helping maximise their ad sales, so once again the market has lost an independent web analytics tool and their customers a unbiased way to measure their results. IndexTools always tried to compete as ‘good enough’ web analytics at a very low price, so presumably Yahoo! will simply give it away and curtail its development, not great news for IndexTools customers who have been paying for their service. The real question of course is if the Microsoft acquisition of Yahoo! goes through which ‘free’ tool will they give away first, IndexTools or Microsoft Gatineau?”

Neil made the comment to WebAnalysts.Info.

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