Microsoft Gatineau
July 24th, 2007 by Lars Johansson
Some screenshots of Microsoft Gatineau have leaked out. One of the things they will be doing is use data from Live ID (used to be called Microsoft Passport) to make it possible to segment data by age and gender. How truthful are users when they’re signing up though? What kind of accuracy are we looking at?
By the way, I’m still guessing that the product will be called Microsoft Live Analytics. 
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January 16th, 2008 at 5:19 pm
You could find a review on Gatineau implementation at
http://www.analytics20.org/tools/microsoft-gatineu-review-first-part/
with regards to privacy concerns on personal information
http://www.analytics20.org/web-analytics/the-importance-of-a-good-information-source/
Cheers,