Measuring Video
February 25th, 2008 by Lars Johansson
Eric T. Peterson and Nedstat have now released a white paper about how to measure multimedia content.
“The three primary business objectives for multimedia content on the Internet are to sell advertising, to promote viral marketing and to drive visitor engagement”, says Eric Peterson. “Marketers must look for standards and best practices to monitor and evaluate the success of these objectives.”
![[del.icio.us]](http://www.webanalysts.info/webanalytics/wp-content/plugins/bookmarkify/delicious.png)
![[Digg]](http://www.webanalysts.info/webanalytics/wp-content/plugins/bookmarkify/digg.png)
![[Facebook]](http://www.webanalysts.info/webanalytics/wp-content/plugins/bookmarkify/facebook.png)
![[Google]](http://www.webanalysts.info/webanalytics/wp-content/plugins/bookmarkify/google.png)
![[LinkedIn]](http://www.webanalysts.info/webanalytics/wp-content/plugins/bookmarkify/linkedin.png)
![[MySpace]](http://www.webanalysts.info/webanalytics/wp-content/plugins/bookmarkify/myspace.png)
![[Reddit]](http://www.webanalysts.info/webanalytics/wp-content/plugins/bookmarkify/reddit.png)
![[Slashdot]](http://www.webanalysts.info/webanalytics/wp-content/plugins/bookmarkify/slashdot.png)
![[Sphinn]](http://www.webanalysts.info/webanalytics/wp-content/plugins/bookmarkify/sphinn.png)
![[StumbleUpon]](http://www.webanalysts.info/webanalytics/wp-content/plugins/bookmarkify/stumbleupon.png)
![[Technorati]](http://www.webanalysts.info/webanalytics/wp-content/plugins/bookmarkify/technorati.png)
![[Twitter]](http://www.webanalysts.info/webanalytics/wp-content/plugins/bookmarkify/twitter.png)
Share on LinkedInPosted in Web Analytics | Comments Off
Subscribe to RSS feed
Subscribe by email
