Measuring a Niche Website Part II | The First Five KPIs to Focus on

I recently wrote a post about measuring Stardoll.

I realized the other day that I forgot to give advice on which five KPIs to focus on in the beginning.

Why care about Stardoll? Why not! Watch Heidi Klum use Stardoll.

I have grouped my top five KPIs for Stardoll into three categories.

Getting

New Visitor to Member Conversion Rate = Total # of New Members / Total # of New Visitors

Average Cost per Member Acquisition = Acquisition Marketing Costs / # of New Members from Marketing Efforts

Monetizing

Purchase Completion Rate = Total # of Purchases/ Total # of Visits Where a Purchase Was Initiated

Average Revenue per Member = Revenue Generated / # of Members

Keeping

Member Retention Rate = # of Repeat Member Visitors / # of Member Visitors

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