Measuring a Niche Website Part II | The First Five KPIs to Focus on
I recently wrote a post about measuring Stardoll.
I realized the other day that I forgot to give advice on which five KPIs to focus on in the beginning.
Why care about Stardoll? Why not! Watch Heidi Klum use Stardoll.
I have grouped my top five KPIs for Stardoll into three categories.
Getting
New Visitor to Member Conversion Rate = Total # of New Members / Total # of New Visitors
Average Cost per Member Acquisition = Acquisition Marketing Costs / # of New Members from Marketing Efforts
Monetizing
Purchase Completion Rate = Total # of Purchases/ Total # of Visits Where a Purchase Was Initiated
Average Revenue per Member = Revenue Generated / # of Members
Keeping
Member Retention Rate = # of Repeat Member Visitors / # of Member Visitors
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