Investing in Web Analytics Vendors—A Good Time to Invest in Shares?

January 22nd, 2008 by Lars Johansson

This is a one-year look at the change in value for Omniture (OMTR), Unica (UNCA), Digital River (DRIV, owner of Fireclick), Google (GOOG), and Microsoft (MSFT) shares. Google, Microsoft, and Omniture are worth more now compared to a year ago. The straight blue line represents status quo (zero percent change).

All of these companies offer web analytics solutions. Some of them offer more than just web analytics tools. Also some offer a free tool.

Web Analytics Vendor Shares