Interview with Tina Bean, Director of Sales and Marketing at VisiStat

What is VisiStat’s unique value proposition?

Our real-time analytics coupled with intuitive interface. An integrated advertising campaign manager which tracks conversions and click fraud, and an integrated website uptime monitor.

Why should someone select your tool instead of Google Analytics?

Many customers come to us from Google Analytics. We find that it often raises more questions then it answers. VisiStat presents information first on a high level (thereby not overwhelming our customers), then always offers the ability to drill down deeper.

Remember, VisiStat is a solution for small to medium sized businesses. We consider ourselves web analytics for the masses. Not meant to compete with enterprise solutions, VisiStat caters to the sales and marketing mindsets. We’ve been called web analytics the Macintosh way because of our icon-based and graphically pleasing interface.

We were built from the ground up as a pure Web 2.0 technology.

Some of the main differences are:

• Complete click path information
• Complete world mapping down to the city level
• Real time
• Live Website visitor reporting
• Custom Referral Reports
• Custom Search Engine reports

Version 5 (coming out in June) will include:

• Touch Mapping (heat sensing overlay of your website)
• User level permissions (to allow or prohibit people to see certain reports)
• Identities manager (identifying logged-in website visitors)

Although there is a small cost for our service, we like to call ourselves the price performance leader.

What share of your customers are located in Europe?

It’s small, I’d say less then 10%

Want to find out more? Visit www.visistat.com.

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