Interview with Emmanuel de Boucaud, CEO of ChatStat

May 28th, 2007 by Lars

Syntesio, another company that created a chat solution, built a web analytics tool to support chat. Is that how you view your web analytics as well, as merely a means of measuring chat?

Most Web analytics applications only measure web statistics. Most chat applications bundle web analytics. ChatStat not only produces statistics based on website traffic, but also on live interaction activity as well. For chats and calls we supply all normal web stats as well as sales productivity graphs, top sales person, top selling item, top category, top product and top customer. We measure operator productivity in terms of minutes worked per hour, minutes idle per hour, breaks per hour, mouse travel per minute, keys typed per minute, number of calls in, number of calls out, total number of calls and operator popularity based on an exit poll.

So as you can see the primary difference between us and other stat programs is driven by the fact that we offer a full breadth of web analytics. No one else offers this as well as the mash-up of IM and VOIP all in one solution.

How does your web analytics solution differ from other solutions?

ChatStat uses a patent pending technology called MovingGraph.

MovingGraph allows your graphs to move. This means that you can search through your data in a whole new completely unique approach, spotting trends that were never before visible using the old, still graph, technology. Gone are the days of entering a start and ending date, and waiting for a graph to be produced! MovingGraph includes zoom, scroll, pan, extrapolate, and explore modes. You can instantly view vast amounts of data in a graph that updates 30 times per second. Using the left and right mouse buttons you can zoom in and out, and dragging your mouse outside of the graph area allows you to quickly pan left and right. Our unique interactive drag and drop time span selector bar is also far better than the clunky calendars our competitors use. Over 40 high speed MovingGraph graphs for site statistics can tell you just about everything you would ever want to know about your website traffic. It will tell you were your traffic is coming from, how long they stayed, what path they took through your site, what page they left and much more! There is also a complete set of graphs to help you with search engines.

It is also important to remember that these graphs are presented using MovingGraph technology. What this means is that you can easily determine the top results by simply dragging, zooming, panning, and exploring. Spotting trends will become simple and intuitive for the first time! This will be accomplished by using a combination of data acquired by analyzing actual invoice and client data from within a shopping cart system, and then presenting it with MovingGraph technology.

Who do you think can benefit the most from your solutions?

1) Any small to medium Size (5 - 200 employees) companies with websites.

2) For sales these would be companies that promote products and services on a website. Particularly attractive are those products which have a high value (cars, motorcycles, homes, boats, jewellery, etc) where the consumer wants to have the confidence and service level of human interaction.

3) For customer service and support. Anyone who wants to offer instant interaction for customers or prospects that visit their site.

What share of your customers/users are located in Europe?

Approximately 40%. We have a unique on-the-fly language translation solution that is particularly interesting for European and Latin based businesses.