Interview with Danny Sullivan of Calafia Consulting and Search Engine Land

Do you think mobile use will change the way we look at search during the next couple of years?

Yes, I think we’ll end up doing much more searching while on the move, especially as broadband enabled devices with better screens become more commonplace.

Do you think there is a future for search engine optimization as we know it?

Yes, I think there is indeed a future for SEO. If anything, getting listed in search engines is getting more complex, not less.

Where do you think search engine marketing is going next?

I think search marketing is evolving into understanding how people search for information in all types of ways, not just on the web, and ensure you tap into that on-demand market.

Are you currently planning to write any book?

No plans for a book anytime soon.

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