IndexTools Rubix Looks Like a Challenger to Omniture Discover

March 14th, 2008 by Lars Johansson


I have been wondering if Omniture’s buying spree would stifle competition and thus innovation. I am less worried since I had a sneak peak at IndexTools Rubix a little over a month ago. Dennis Mortensen gave me a demo, and I was very impressed by the tool’s handling of custom KPIs (instantly available for reporting), flexibility, speed and visualization. It’s probably not the best idea to write a review based on a quick peak or to do so more than a month later, but looking at my notes this is what I wrote:

  • Fast
  • Flexible
  • Intuitive

Rubix has an interface based on Flash and turns number geeks into artists. Starting with a blank canvas, you can create numerous views (tabbed canvases) that are tailored to the needs of different recipients by simply dragging and dropping different items. Create non-linear funnels, explore data, and democracize findings.

Rubix has been designed to compete with Discover and Visual Site.

Rubix should be released some time during the second quarter.

If I don’t remember wrong, we can also look forward to A/B testing and MVT functionality in an upcoming release.



Share on LinkedIn

Posted in Author Lars Johansson, From WebAnalysts.Info, Web Analytics | 3 Comments »




Comments

  1. Web Analytics Demystified » Blog Archive » How Yahoo! buying IndexTools changes Web Analytics Says:

    [...] price point, and something that other free and low-cost vendors simply have no response to today. Lars Johanssen of SATAMA and my very good friends Rene and Aurelie from LBi/OX2 have similar summaries of Rubix worth [...]

  2. Yahoo Web Analytics Consultant Network – Rockstar meet Rockstars Says:

    [...] Johansson: Review zum Sneak Peak von Indextools Rubix Fast, Flexible, Intuitive: I am impressed by the tool’s handling of custom KPIs (instantly [...]

  3. Yahoo Web Analytics Consultant Network – Rockstar meets Rockstars | ICH MARKE DU JANE Says:

    [...] Johansson: Review zum Sneak Peak von Indextools Rubix Fast, Flexible, Intuitive: I am impressed by the tool’s handling of custom KPIs (instantly [...]