IndexTools Opt-Out
Yahoo! has updated the terms and conditions for IndexTools and introduced the possibility to opt-out.
This is what they say:
“IndexTools, a Yahoo! Service, uses web beacons to collect information on how visitors use our customers’ websites, such as the types of pages viewed or interactions on those websites. By using this information, IndexTools delivers site analytics to its customers, which allows them to bring more relevant advertising, products and services to you.
Yahoo! also uses anonymous information gathered through web beacons to serve you more relevant advertising and to improve its products and services. While you don’t have the option to turn off advertising, you do have the option to opt-out of Yahoo! using this information to improve products and services, and better customize advertising to you off of Yahoo!’s web sites.”
Are you comfortable reading this?
I guess we’ll see how customers like Vodafone, Epson, and PriceRunner will react to the new terms and conditions.
By the way, Dennis Mortensen has announced that he’s writing a book about using Yahoo! Analytics (officially the new name of IndexTools soon?).
Posted in Web Analytics |
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July 7th, 2008 at 7:56 am
[…] WebAnalysts.info bin ich darauf aufmerksam geworden, dass Yahoo die Nutzungsbedingungen für IndexTools geändert […]
July 29th, 2008 at 11:44 am
Given the volume of tracking with Google Analytics all over the place, isn’t this a bit of crying “wolf”?
One solid solution for increased privacy is Customizegoogle which sorts that one out.
And note the revamped blocking 3rd party cookies in FF3 (Tools, Options, Privacy).
After so many bug reports about it being removed from FF1 they finally sorted it out. And it works as good as the same functionality in MSIE!
July 29th, 2008 at 3:05 pm
The difference is that if you were already a customer of IndexTools you had different T&C.
If Google would have fully replaced Urchin with GA it would have been more similar.
The question is not what new users of IndexTools think, but what old ones thought of the change.