IndexTools Opt-Out

Yahoo! has updated the terms and conditions for IndexTools and introduced the possibility to opt-out.

This is what they say:

“IndexTools, a Yahoo! Service, uses web beacons to collect information on how visitors use our customers’ websites, such as the types of pages viewed or interactions on those websites. By using this information, IndexTools delivers site analytics to its customers, which allows them to bring more relevant advertising, products and services to you.

Yahoo! also uses anonymous information gathered through web beacons to serve you more relevant advertising and to improve its products and services. While you don’t have the option to turn off advertising, you do have the option to opt-out of Yahoo! using this information to improve products and services, and better customize advertising to you off of Yahoo!’s web sites.”

Are you comfortable reading this?

I guess we’ll see how customers like Vodafone, Epson, and PriceRunner will react to the new terms and conditions.

By the way, Dennis Mortensen has announced that he’s writing a book about using Yahoo! Analytics (officially the new name of IndexTools soon?).

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