Lennart Svanberg and yours truly took Internet Marketing Conference (IMC) to New York City this week. We had a lot of fun and really enjoyed all the excellent presentations.

IMC New York is the smallest, and most experimental, of our IMC events. The focus for IMC New York 2008 (and IMC New York 2007, for that matter) was on everything relating to mobile marketing. Since mobile Internet is still in its infancy, this is still a fairly small niche conference.

IMC was part of Internet Week New York.

The Internet Week New York commercial.

IMC was co-marketed with Future Now’s seminars.

Hotel Pennsylvania, straight across from Madison Square Garden, was the venue for the conference.

HOPE, a conference sponsored by 2600 The Hacker Quarterly, has also been held in Hotel Penn.

Hotel Penn has the phone number that has had the longest continuous use. The number, Pennsylvania 6-5000, inspired Glenn Miller to write a song. The phone number was also asked for in the movie Breakfast at Tiffany’s.

The lobby of Hotel Penn. Bands like Count Basie, Duke Ellington, and Dorsey Brothers have played in Hotel Penn’s Cafe Rouge Ballroom.

Panelists at IMC had a stunning view of New York as their backdrop. The conference was held in Penntop North on the eighteenth floor. A curious fact is that some elevators will continue for three more floors despite the hotel claiming to be just eighteen stories.

The view from the conference room included MetLife and the Chrysler Building.

Also part of the view.

Panelists and speakers could look to their left to see a spectacular view of Empire State Building.

Bryan Eisenberg spoke about testing at IMC and gave everyone a sneak peek at his upcoming book.

Watch a short clip of Bryan’s presentation.

Ethan Dreilinger spoke about how CBS distributes mobile news.

Jeff Weitzman spoke about mobile coupons.

Location Services Roundtable with Peter Olfe (Yojo Mobile), Dan Melinger (Socialight), and Bob Page (Yahoo!). Moderated by Lennart Svanberg.

The panel.

Networking during one of the breaks.

Read the program in its entirety.

All of the photos and videos in this blog post were taken by yours truly, Lars Johansson.

Professional photos by Michael Berggren of Blink Photography will be available shortly.

Some videos featuring (in order) Jeff Weitzman (Coupons, Inc.) , Alan Levy (BlogTalkRadio), Ethan Dreilinger (CBS Mobile News), Wil Tan (Moji Labs), the mobile web analytics and testing panel (Phil Kemelor of Semphonic speaking), and the mobile marketing strategy workshop.

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