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Roundtable Podcast on Testing

As a huge fan, and active practitioner of, testing (A/B and multivariate), I decided it was time to record another podcast about the subject. I invited some of the people who I think have done a lot in this area and are working with continuous improvements online. Some of the topics discussed in this podcast: Where should [...]

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Roundtable Podcast on Testing

iPhone App Revisited: BAM Analytics Pro

Pritesh Patel pointed out to me that with BAM Analytics Pro, it’s now possible to build custom reports directly in the app and to analyze advanced segments created in Google Analytics. I therefore decided to give BAM Analytics Pro a second look, and I must say I am particularly fond of being able to apply segments [...]

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iPhone App Revisited: BAM Analytics Pro

Three New Google Analytics Apps for iPhone

Since I last looked at Google Analytics apps for iPhone, three more apps have been released. This is a quick overview of your new options. Analytic (free) This app is very basic and possibly a very early release. It’s confusing to understand which date range you’re analyzing, and the graphs are not very informative. For some reason [...]

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Three New Google Analytics Apps for iPhone

Site Overlays May Be Fooling You

Are you one of the many people who like to see metrics presented in a layer on top of the links on your website? That functionality is often referred to as site overlay or visual overlay. Do you know how to interpret a site overlay? If you think that it shows how many times visitors [...]

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Site Overlays May Be Fooling You

Negative Event Values in Google Analytics

My colleague Christoffer has played around with negative event values in Google Analytics and proven that it is possible to combine negative and positive values and report on them. It’s not recommended by Google, but it is possible to do. Say you let visitors rate a page and that −10 equals “very unhappy,” 10 equals [...]

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Negative Event Values in Google Analytics