You can find the list (partially in Swedish) on Webbanalys.nu.

Post from: WebAnalysts.Info

Internetworld Top 100

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The focus will be on discussions this time. Participants will be able to choose between several topics and groups.

Seats are limited, so you may want to register for this free event now.

It’s an evening event with food, drinks, and lots of talking. No presentations this time.

This post will be updated with more information. Bookmark it and return.

Hosts for WAW:

Organizer: Mattias Malmnäs, Swedish Coordinator, Web Analytics Association (WAA)
Me: Nordic Coordinator, WAA (cheering on!)

E-mail Mattias if you have any questions about this event.

Find Web Analytics Wednesdays taking place in the rest of the world.

Post from: WebAnalysts.Info

Web Analytics Wednesday in Stockholm, November 2008

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• Advanced segmentation (public beta, being rolled out gradually)
• A Google Analytics API (private beta)
• Custom reports (public beta, being rolled out gradually)
• Motion charts (public beta, being rolled out gradually)
• AdSense integration (private beta)
• Improvements to the administrative interface

I was speaking at the Webbstrategidagarna conference (pdf) earlier today and said that I believe that the most advanced free tool available (well..) as of today is Yahoo! Web Analytics. I knew Google was planning to release some improvements like advanced segmentation, but they hadn’t at the time so I couldn’t say anything. Users of Google Analytics can now wait to make the switch to Yahoo!

Want to hear more about the Google Analytics improvements from my favorite guy at Google? Avinash opens the goodie bag.

Post from: WebAnalysts.Info

Google Analytics Improvements

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I’d like to share this with those of you who didn’t manage to attend this year. This is a start. I hope to see you next year!

Some blog posts:
Liveblogging
Miss 604’s Live Blog
Usability Testing Without the Lab Coats
Writing for the Web Panel
Top 10 SEO Tips
Search Engine Optimization Panel
Anil Batra
William Azaroff
Writing for the Web Nuggets
Warren Sukernek
Social Media Success Stories
Enage Your Community
Monitoring Website Performance
Panel Day
More Panel Goodness
Website Monetization
Eric T. Peterson Keynote
Social Media Marketing Success Stories
Enterprise 2.0
SEO-Browser Demo
Website Grader Demo
Vovici
Reflections
Conference Summary
Quick Notes

(more…)

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IMC Vancouver 2008 Recap (Web Analytics, Testing, Marketing, and more!)

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What should participants expect from your presentation?

With “Competing on Web Analytics” I am working to clarify the steps companies of all sizes need to take to truly benefit from their investment in web analytics. Drawing on the wisdom provided by Tom Davenport and Jeanne Harris in their book “Competing on Analytics” focusing on how the Enterprise can transform their data assets into a sustainable strategic advantage, my presentation draws on my decade of work in the field and interaction with hundreds of companies around the world.

Who should not miss your presentation?

I believe that any company focused on making the most of their use of technology like Omniture, WebTrends, Coremetrics, Unica, and IndexTools will benefit from this keynote presentation. I am also honored to be presenting this work to an esteemed audience of my peers as you’ve invited great web analysts like Jason Burby, Gary Angel, and Bob Page.

What are you looking forward to the most at IMC Vancouver 2008?

Having just completed my own conference the X Change produced in partnership with Semphonic, I am looking forward to delivering the keynote a IMC and then being able to relax and hear about how great companies like SAP, Victoria’s Secret, and Yahoo! are taking advantage of web analytics in their business. I am also looking forward to returning to Vancouver, B.C. as it has been several years since I’ve had the pleasure of visiting one of Canada’s finest cities.

Post from: WebAnalysts.Info

Eric T. Peterson of Web Analytics Demystified Presents at Internet Marketing Conference in Vancouver

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You can also join the Facebook web analytics group.

Growing is fun, but it also means that I get more e-mails. I therefore apologize that I may not always be able to respond to you as quickly as I’d like to.

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Join the WebAnalysts.Info Web Analytics Community

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This is what they say:

“IndexTools, a Yahoo! Service, uses web beacons to collect information on how visitors use our customers’ websites, such as the types of pages viewed or interactions on those websites. By using this information, IndexTools delivers site analytics to its customers, which allows them to bring more relevant advertising, products and services to you.

Yahoo! also uses anonymous information gathered through web beacons to serve you more relevant advertising and to improve its products and services. While you don’t have the option to turn off advertising, you do have the option to opt-out of Yahoo! using this information to improve products and services, and better customize advertising to you off of Yahoo!’s web sites.”

Are you comfortable reading this?

I guess we’ll see how customers like Vodafone, Epson, and PriceRunner will react to the new terms and conditions.

By the way, Dennis Mortensen has announced that he’s writing a book about using Yahoo! Analytics (officially the new name of IndexTools soon?).

Post from: WebAnalysts.Info

IndexTools Opt-Out

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The plan was to have it integrated with SiteCatalyst some time during Q3, 2007.

I’m happy to see that Omniture has adopted the main strenghts of Instadia’s Instant Survey.

• Easy design and launch of survey
• Advanced branching capabilities
• Trigger surveys in response to actions
• Combine survey responses with web analytics data

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Omniture Launches Tool Inspired by Instadia ClientStep

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At first, three reports will be available:

• Form field completion time
• Share of form fields left blank
• Share of form fields that have had information entered more than once

According to ClickTale, additional form analytics reports will be released soon.

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ClickTale Releases Form Analytics

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Henrik Åsén (Emendera), Anna Johansson (Spray) and Peter Ingman (Newsdesk) are members of the board.

The new IMC video was shown for the first time.

(more…)

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IMC Advisory Board and Commercial

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