The first eMetrics in Stockholm, Sweden, was a small event. It did, however, have a nice mix of participants. Several of them had travelled to Sweden especially for the conference.

Oliver Schiffers presenting.

Neil Mason presenting.

René Dechamps Otamendi presenting.

Justus Le Roy presenting. This is my favourite slide showing how Justus’ love for graphs was born.

Oliver Schiffers and yours truly.
Photo: René Dechamps Otamendi, OX2

I’m asking Dennis when IndexTools is going to acquire Omniture.
Photo: René Dechamps Otamendi, OX2

Aurélie Pols, Daniël Markus, Steve Jackson, Mikko Isoniemi, Oliver Schiffers, Lars Johansson and Janne Korpi.
Photo: René Dechamps Otamendi, OX2

The European Web Analytics Roundtable featuring Jim Sterne (moderator, not in photo), Steve Jackson (SATAMA), Lars Johansson (me!), Aurélie Pols (OX2), Magnus Hultman (Omniture), Oliver Schiffers (United Internet Media AG), Marc Sårde (Creuna) and Daniël Markus (ClickValue).
Photo: René Dechamps Otamendi, OX2

Video of Jim Sterne’s closing words (excerpt).

Video of part of René’s presentation.

I had to decline the offer to speak, but being on a panel was fun.

My tough questions from eMetrics Stockholm:

To Keybroker: If you’d for work for, for instance, both Nike and Adidas — wouldn’t you be able to maximize your profit by constantly having the two accounts outbidding each other?

To Aftonbladet: What do marketers perceive as a possibility that Aftonbladet perceives as a threat?

Marketers who are used to analysis tend to favour performance-based marketing, while content sites such as Aftonbladet tend to favour the CPM (cost per mille) model.

I also liked René’s question to Keybroker: Why would we need SEM consultants if we had a tool like WebTrends Dynamic Search?

Further reading: Steve Jackson’s three outcomes from eMetrics Stockholm.

If you missed eMetrics Stockholm there’s a second chance to come to Stockholm to learn about web analytics and testing at the end of November since Internet Marketing Conference is being held then. It’s a conference that has many presentations and panels on web analytics and testing.

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