Do Others Use Web Analytics?

I looked for client-side collection of data for analysis on a number of websites. This research was done for articles that I wrote for Ecentric.org.

Disclaimer:

• I didn’t ask if they use log file analysis since the focus was only on client-side collection of data.
• Websites built entirely in Flash may use other web analytics solutions.
• It’s possible that I might have missed some tags if a website was built using frames or iframes.
• I also list tools that are merely used to detect prospects.

FASHION

H&M: Google Analytics
shirtstore.se: none
Zoovillage: SiteCensus
Bon’A Parte: Google Analytics
Haléns: none
Ellos: Omniture SiteCatalyst
La Redoute: Omniture SiteCatalyst
KappAhl: none
Lindex: none
Dressmann: none
Cubus: none
Åhléns: Google Analytics
Vero Moda: none
Zara: none
Gant: none
Filippa K: none
Peak Performance: none

TRAVEL

Swebus: none
SJ: Instadia ClientStep
SAS: WebTrends
Finnair: TNS Metrix
Icelandair: WebTrends
MyTravel: DeepMetrix
Ving: DeepMetrix
Apollo: none
Fritidsresor: WebTrends
Mr. Jet: Nedstat & Google Analytics
Ticket: Google Analytics
Seat24: Google Analytics
Lastminute.com: Omniture SiteCatalyst
Travelstart: Google Analytics
Flygvaruhuset: Google Analytics
KilroyTravels: none

PHARMACEUTICAL

Roche - none
Pfizer - se:none, com:WebSideStory HBX Analytics
Pharmaciaupjohn (now Pfizer): se:Google Analytics, com: WebSideStory HBX Analytics
AstraZeneca: none
Organon: none
Nycomed: Instadia ClientStep
Meda: none
Merck: none
Novartis: none
Boehringer Ingelheim: none
FASS: none
Apoteket: SiteCensus

BANKS

Swedbank: WebTrends
Nordea: Instadia ClientStep
SEB: Instadia ClientStep
Danske Bank: none
Skandiabanken: Instadia ClientStep
ICA Kort & Bank:Nielsen//NetRatings SiteCensus
Bank2: Instadia ClientStep & ProspectXtractor
Stadshypotek Bank: none
Kaupthing Bank: none
Citibank: WebSideStory HBX Analytics
Länsförsäkringar Bank: WebTrends
Ikanobanken: ClickTracks
GE Money Bank: Instadia ClientStep
Handelsbanken: Instadia ClientStep

ANALYTICS

SAS: Google Analytics
SPSS : .se=none, .com=Google Analytics
Business Objects: Omniture SiteCatalyst
Alterian: Google Analytics
Experian: none

START-UPS

Tablefinder.se: Google Analytics
Polar Rose: Google Analytics
Workey: Logaholic & Livestats (according to what they say)
Trig.com: none
Jaycut: Google Analytics
Super Local: none
Publiken: hitslink.com
Syntesio: Syntesio Analytics
Mobiento: They say they use logfile analysis.
Affiliator: none
Bubblare: Google Analytics & SiteCensus
Rockfoto.nu: Google Analytics
Trendio: Google Analytics
Jadestone: none (even though they claim to use Google Analytics)
Admeta: Admeta
Folkia: Instadia ClientStep & Google Analytics
Diino: Google Analytics
Playdo: none
Svenska Jobbjakt: Google Analytics
Ticket 2: Google Analytics
Quedro: Google Analytics
Bidonnet: Google Analytics
Optimobile: Kundgenerator (prospect tool)
Mobile Interaction: none
Ironroad: none

MEDIA

Expressen: SiteCensus & Insight XE
Aftonbladet: Instadia ClientStep, SiteCensus & Insight XE
SVT: WebSideStory HBX Analytics
SR: SiteCensus
DN: SiteCensus & Insight XE
SVD: Instadia ClientStep, Google Analytics & Insight XE
DI: Insight XE
Sydsvenskan SiteCensus & Insight XE
Sundsvalls Tidning: Insight XE
TV3: Instadia ClientStep, Google Analytics & SiteCensus
TV4: Google Analytics, SiteCensus & Insight XE
Kanal 5: SiteCensus
Privata Affärer: Insight XE
Dalademokraten: Insight XE
MTV Sverige: none

AUTHORITIES

Myndigheten för Skolutveckling: Google Analytics
Vetenskapsrådet: Google Analytics
Arbetsgivarverket: Google Analytics
Allmänna reklamationsnämnden: Google Analytics
Vinnova: WebTrends
Invest in Sweden Agency: WebSideStory HBX Analytics
Skatteverket: Instadia ClientStep
Totalförsvarets forskningsinstitut: DeepMetrix
Vägverket: none
Försvarsmakten: none
Kammarkollegiet: none
Kommerskollegium: none
Konkurrensverket: none
Nutek: none
Verket för Högskoleservice: none
SCB: none
Socialstyrelsen: none
Rikspolisstyrelsen: none
Patent- och registreringsverket: none
Premiepensionsmyndigheten: none
Försvarets radioanstalt: none
Finansinspektionen: none
Ekobrottsmyndigheten: none
Datainspektionen: none
CSN: none
Bokföringsnämnden: none
Arbetsförmedlingen: none
Konsumentverket: none

MUNICIPALITIES (in order of population)

1. Stockholm: WebTrends
2. Göteborg: none
3. Malmö: Instadia ClientStep & Google Analytics
4. Uppsala: none
5. Linköping: none
6. Västerås: none
7. Örebro: Google Analytics
8. Norrköping: none
9. Helsingborg: Google Analytics
10. Jönköping: none
11. Umeå: none
12. Lund: Instadia ClientStep
13. Borås: none
14. Sundsvall: none
15. Gävle: none

TELECOM

Telia: none
Halebop: none
Telenor: none
Optimal Telecom: none
Universal Telecom: none
Tango: none
SuperTel: none
Com Hem: WebSideStory HBX Analytics
Glocalnet: Instadia ClientStep
3: Instadia ClientStep
Tele2: Instadia ClientStep
Bredbandsbolaget: Instadia ClientStep & Google Analytics
Bredband2: Google Analytics
djuice: Google Analytics
RixPort80: Google Analytics

Notes:

• WebSideStory is now Visual Sciences.
• Instadia is owned by Omniture.

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