Do Agencies Use Web Analytics?

May 4th, 2007 by Lars Johansson


I decided to take a look at the websites of Swedish advertising, web design and brand agencies to find out whether they use web analytics. I contacted them when I couldn’t find any page tags to see if they are possibly analyzing log files. Most failed to provide an answer though.

I also decided to mention if they use any tools for identification of prospects.

www.king.se – no code found
www.fb.se – no code found
www.faltman-malmen.se – no code found
www.trackster.se – no code found
www.sweetwilliams.se – no code found
www.takete.se – Google Analytics
www.familybusiness.se – no code found
fabriken.akestamholst.se – ProspectFinder, StatCounter, Google Analytics
www.lowebrindfors.se – Google Analytics
www.hilanders.se – no code found
www.mccann.se – no code found
www.perfectfools.se – StatCounter
www.oakwood.se – no code found
www.allguna.se – ExtremeTracking
www.daytona.se – Google Analytics
www.stockholminteractive.se – ProspectXtractor. Google Analytics
www.triggerfish.se – ProspectFinder
www.farfar.se – Google Analytics
www.pool.se – Google Analytics
www.webbkraft.se – Google Analytics, ProspectXtractor, ProspectFinder
www.deasign.se – Reinvigorate, Google Analytics
www.transmitreceive.se – Google Analytics
www.doberman.se – Google Analytics, ProspectFinder
www.way2it.se – Opentracker
www.kokokaka.com – no code found but they say they use web analytics for clients
www.daddy.se – Google Analytics
www.spinn.se – no code found
www.momentumww.se – Google Analytics
www.roidm.se – no code found
www.nxtsthlm.com – WebTracker
www.ogilvy.se – no code found
www.essen.se – ProspectFinder



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Posted in Europe, Web Analytics | 1 Comment »




Comments

  1. S.Hamel Says:

    Hi Lars,
    quite interesting…
    Did you check by hand or used a tool to see which WA solution they are using?

    I created “WASP”, the Web Analytics Solution Profiler, a Firefox extension that not only detects which tools is tagged on a page, but also tels you all kind of nice info (such as tag values and cookies). I will release a new version soon, so comments and sugestions are welcome!

    Check it out at http://blog.immeria.net/search/label/WASP

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