Dennis and Web Analytics in Singapore (Asia, Part II)

July 31st, 2007 by Lars


Dennis R. Mortensen went to Singapore to chill out on the beach, have big gulps of Singapore Sling (maybe some Red Bull too) with Jim Sterne and run around to a ton of meetings with agencies, partners and clients of IndexTools.

Dennis conclusion:

  • Only two web analytics tools seem to be well known: Google Analytics and WebTrends.
  • Web analytics hasn’t moved on from reporting to analysis.
  • The market for web analytics is not yet mature, online marketing spend being just a tiny fraction of total marketing spend.
  • The market may be mature in 1-2 years.

Posted in Web Analytics |




Leave a Comment




Please note: Comment moderation is enabled and may delay some comments. There is no need to resubmit your comment. We use spam protection to filter out comment spam.


Join us in North America and Europe to talk about web analytics and Internet marketing!






Tags

3D live stats acquisitions alberta anthony garcia applied insights argentina asia aurelie pols australia avinash kaushik belarus bob page books brazil british columbia canada chatstat china clickdensity clicktale clicktracks clientstep conference conversation conversion multiplier coremetrics cpm crazyegg czech republic danny sullivan denmark dennis mortensen email marketing emetrics eric t. peterson ethics europe exacttarget finland foviance free free tools gatineau germany getting smarter google google analytics grokdotcom helsinki hiring hurol inan ian tickle ideal observer imc indextools india Inspiration instadia internet marketing conference interview japan jim novo jobs john marshall korea KPI latvia lunametrics marketing marketing lab maxymiser memetrics microsoft mobile multivariate nedstat neil mason neil morgan new york new zealand nordic oceania offermatica oliver schiffers omniture optimost OX2 persuasion phil kemelor podcast poland predictions predictive analytics quebec reviews robbin steif robotreplay russia satama scotland search seattle sem sem & seo SEM & SEO seth godin singapore site catalyst sitespect south america stephane hamel steve jackson stockholm survey sweden taguchinow tapefailure targeting testing thailand ukraine unica usa usability vancouver vendor selection vicky brock video visistat visitorville visual sciences visualization waw web analyst web analytics web analytics association web analytics demystified webcontrol websidestory website optimizer websites webtrends wunderloop yahoo










Feedback Form
Close
Powered by ShareThis