Dennis and Web Analytics in Singapore (Asia, Part II)

Dennis R. Mortensen went to Singapore to chill out on the beach, have big gulps of Singapore Sling (maybe some Red Bull too) with Jim Sterne and run around to a ton of meetings with agencies, partners and clients of IndexTools.

Dennis conclusion:

• Only two web analytics tools seem to be well known: Google Analytics and WebTrends.
• Web analytics hasn’t moved on from reporting to analysis.
• The market for web analytics is not yet mature, online marketing spend being just a tiny fraction of total marketing spend.
• The market may be mature in 1-2 years.