The Web Analytics Wednesday held in Helsinki in February was a success. The event was an opportunity to listen to three great speakers (Steve Jackson from Satama, Tommi Lehtonen from Whitevector, and Hanna Kettunen from Xtract), chat, and have some snacks and beer. Approximately 80 people attended the event. Four out of five participants were practitioners.

“The web analytics readiness on the Finnish market is increasing. We are constantly hitting the 50-people limit for attendance, and this time around we were proud to welcome nearly 80 participants. Seeing an ever-increasing interest in the content we are providing is the best reward for our hard work in Finland. The Web Analytics Association in Finland will also strengthen its team in the near future. Expect even better events soon,” says Kalle Heinonen, coordinator of the event.

Satama Sweden was present at the event and will also be present at the upcoming Web Analytics Wednesday in Copenhagen. See you there!

Timeline for some major web analytics news in Sweden in 2007:

Omniture acquired Instadia. (January)

WebTrends acquired Webcontrol. (June)

Satama formed a Nordic partnership with Eric T. Peterson and Web Analytics Demystified. Encompassing the Nordic region, this web analytics partnership was formed in Helsinki, Finland. (September)

Eric T. Peterson spoke at Web Analytics Tuesday in Stockholm. (September)

The first ever Omniture Café in Europe was held in Stockholm. (October)

eMetrics came to Stockholm. (October)

Internet Marketing Conference (IMC) in Stockholm featured several presentations and panels on web analytics and testing. (November)

SIME was held in Stockholm, Sweden, November 14–15, 2007. I was unable to attend due to lack of time. Those who, like me, were unable to attend can read the following reports:

Day 1
Day 2

Or check out some videos.

The speakers who caught my interest were Andreas Weigend and Danny Rimer.

Apparently Stockholm is the place to be this autumn.

Search Marketing Expo (SMX) and eMetrics were also held in Stockholm earlier this autumn.

It’s time for yet another international conference about e-business in Stockholm, November 29–30, 2007.