Yahoo! has updated the terms and conditions for IndexTools and introduced the possibility to opt-out.

This is what they say:

“IndexTools, a Yahoo! Service, uses web beacons to collect information on how visitors use our customers’ websites, such as the types of pages viewed or interactions on those websites. By using this information, IndexTools delivers site analytics to its customers, which allows them to bring more relevant advertising, products and services to you.

Yahoo! also uses anonymous information gathered through web beacons to serve you more relevant advertising and to improve its products and services. While you don’t have the option to turn off advertising, you do have the option to opt-out of Yahoo! using this information to improve products and services, and better customize advertising to you off of Yahoo!’s web sites.”

Are you comfortable reading this?

I guess we’ll see how customers like Vodafone, Epson, and PriceRunner will react to the new terms and conditions.

By the way, Dennis Mortensen has announced that he’s writing a book about using Yahoo! Analytics (officially the new name of IndexTools soon?).

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Omniture has finally released an alternative to the Instant Survey tool offered by Instadia. The tool was added to the Omniture Suite a few days ago. It has been anticipated for some time, but wasn’t announced until today.

The plan was to have it integrated with SiteCatalyst some time during Q3, 2007.

I’m happy to see that Omniture has adopted the main strenghts of Instadia’s Instant Survey.

• Easy design and launch of survey
• Advanced branching capabilities
• Trigger surveys in response to actions
• Combine survey responses with web analytics data

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ClickTale announced today that they’re releasing form field analytics.

At first, three reports will be available:

• Form field completion time
• Share of form fields left blank
• Share of form fields that have had information entered more than once

According to ClickTale, additional form analytics reports will be released soon.

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