eMetrics and Web Analytics Wednesday in Stockholm

August 10th, 2010 by Lars Johansson

eMetrics Marketing Optimization Summit and Web Analytics Wednesday (WAW) will be held in Stockholm, Sweden, at the end of September.

At eMetrics you’ll be able to listen to speakers like Vicky Brock, Brian Clifton, Steve Jackson, Erick Barney, Kristoffer Ewald, and Oliver Schiffers. There will be nearly 20 speakers during the two days the conference lasts. Yes, I will speak too. Have a look at the rest of the agenda.

On the evening of the first day of eMetrics there will also be a Web Analytics Wednesday.

Both events are part of Digital Days Stockholm.

Use the discount code WEBANALYSTS010 when registering for eMetrics Stockholm to get a 15% discount.

You can also become a blog partner if you’d like a link to your blog from the eMetrics website. If you’re lucky you might also get some free tickets.

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Posted in Inspiration, Test and Target, Web Analytics, marketing | 2 Comments »

Universities and Web Analytics

July 15th, 2010 by Lars Johansson

Universities
Web analytics has not really become a top subject at universities yet. On one hand there are two-day courses like the ones at University of Toronto (course) by June Li and the four longer courses offered by The University of British Columbia (UBC). I took all four courses through UBC a few years ago and received their Award of Achievement in Web Analytics. I highly enjoyed the courses and was asked to become a tutor for a couple of them shortly thereafter. Unfortunately I had too much on my plate to be able to squeeze it in at the time. Sadly. I think the all star team at UBC is doing a great job though.

Dissertation
A new dissertation about web analytics by Antoaneta Nikolaeva, a student at Stockholm University, became available for download this June:
A study of change management implementation in the context of web analytics

If you’re new to web analytics you’ll learn why continuous improvement should be the goal of web analytics.

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Posted in Web Analytics | 2 Comments »

Even More Excellent Analytics

May 20th, 2010 by Lars Johansson

Excellent Analytics v. 1.0.0.49 has been released. News include dimensions for AdWords, date selector improvements, filter fix, .msi as an option for installation, and improved content handling for cells.

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Posted in Google Analytics, Web Analytics | No Comments »

eMetrics and Web Analytics Wednesday in Stockholm

Universities and Web Analytics

Even More Excellent Analytics

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