Roundtable Podcast on Testing

March 10th, 2010 by Lars Johansson

As a huge fan, and active practitioner of, testing (A/B and multivariate), I decided it was time to record another podcast about the subject. I invited some of the people who I think have done a lot in this area and are working with continuous improvements online.

Some of the topics discussed in this podcast:

Where should someone new to testing begin?
Does method matter?
Is suboptimization a risk?
Can we trust the statistics behind tools?
What test result has been the most surprising?

Listen in iTunes
Or search for WebAnalystsInfo in iTunes on your device.
Download the podcast

The panel in this podcast about testing:

Bryan Eisenberg is the co-author of several best-selling books: Call to Action, Waiting For Your Cat to Bark?, and Always Be Testing. He is also the co-founder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of several venture capital backed startup companies (such as Bazaarvoice, iPerceptions, UserTesting.com, and ClickEquations) and is on the board of trustees of the Direct Marketing Education Foundation.

Lance Loveday is the founder and CEO of Closed Loop Marketing. His company has become highly sought after, serving a wide array of clients—from startups to big brands such as Hewlett-Packard, Brocade, and Lockheed Martin. Lance is co-author of the book Web Design for ROI.

Anne Holland is the publisher of WhichTestWon? and president of Anne Holland Ventures Inc, an online business media company. She is the founder and former president of MarketingSherpa, and has for more than 20 years been conducting tests and research into what works best in marketing.

Chris Goward is the CEO of WiderFunnel Marketing Optimization and an expert in website conversion rate optimization. Chris has been optimizing online and offline marketing for companies such as eBay, Epson, SAP, Getty Images, BabyAge.com, Rudder.com, Outrigger Hotels, and Google.

Listen to some of the previous podcasts

Share the love:

More »

Tweet This Post

Posted in Analytics, Getting smarter, Test and Target, Web Analytics | No Comments »

iPhone App Revisited: BAM Analytics Pro

March 10th, 2010 by Lars Johansson

Pritesh Patel pointed out to me that with BAM Analytics Pro, it’s now possible to build custom reports directly in the app and to analyze advanced segments created in Google Analytics.

I therefore decided to give BAM Analytics Pro a second look, and I must say I am particularly fond of being able to apply segments to reports. I am still not sure about browsing through a ton of reports that I don’t want to look at when I’m on the go, but I must say that Blast Advanced Media has done a very nice job.

One thing they may want to consider adding is the possibility for a user to select which reports should be listed when opening the app (that is, some sort of custom list). Maybe bookmarks?

Some screenshots showing how you can create custom reports and select advanced segments:

BAM Analytics Pro: Custom Reports BAM Analytics Pro: Create Custom Report
BAM Analytics Pro: A Custom Report BAM Analytics Pro: Advanced Segments