Vancouver, Internet Marketing, Web Analytics, and more!

April 2nd, 2008 by Lars


Speakers from Europe, the United States, and Canada are traveling to Vancouver, British Columbia, Canada to take part in Internet Marketing Conference (IMC) on September 11–12, 2008.

All aspects of doing business online will be covered: web analytics, strategy, content, search engine marketing, search engine optimization, e-mail marketing, social media, on-site behavioral targeting, multivariate testing, and much more.

Speakers and panelists include Eric T. Peterson (Web Analytics Demystified), Tom Leung (Google), Bob Page (Yahoo!), Jason Burby (ZAAZ), Darren Barefoot and Julie Szabo (Capulet Communications), Robbin Steif (Lunametrics), Xavier Casanova (Liveclicker), and Jonghee Jo (Victoria’s Secret). More speakers will be announced soon.

Read more

Posted in Getting smarter, Inspiration, SEM & SEO, Test and Target, Web Analytics | 1 Comment »




Mario Fantoni Joins Amadesa

March 15th, 2008 by Lars


Mario Fantoni has joined Amadesa. You may also notice that Amadesa has a new design.

Posted in Test and Target | No Comments »




Accenture to Acquire Memetrics and Maxamine

January 25th, 2008 by Lars


Accenture has announced that it’s acquiring Memetrics, a multivariate testing and landing page optimization company, and Maxamine, a company that offers a solution to control the quality of web analytics data collection.

“These acquisitions uniquely position Accenture as a world leader in supplying digital optimization services for clients as they continue to increase their investments in online marketing and websites,” said Jeffrey Merrihue, CEO of Accenture Marketing Sciences.

Accenture’s Newsroom

Posted in Test and Target, Web Analytics | No Comments »





Internet Marketing Conference (including web analytics)


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