Roundtable Podcast on Testing

March 10th, 2010 by Lars Johansson

As a huge fan, and active practitioner of, testing (A/B and multivariate), I decided it was time to record another podcast about the subject. I invited some of the people who I think have done a lot in this area and are working with continuous improvements online.

Some of the topics discussed in this podcast:

Where should someone new to testing begin?
Does method matter?
Is suboptimization a risk?
Can we trust the statistics behind tools?
What test result has been the most surprising?

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The panel in this podcast about testing:

Bryan Eisenberg is the co-author of several best-selling books: Call to Action, Waiting For Your Cat to Bark?, and Always Be Testing. He is also the co-founder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of several venture capital backed startup companies (such as Bazaarvoice, iPerceptions, UserTesting.com, and ClickEquations) and is on the board of trustees of the Direct Marketing Education Foundation.

Lance Loveday is the founder and CEO of Closed Loop Marketing. His company has become highly sought after, serving a wide array of clients—from startups to big brands such as Hewlett-Packard, Brocade, and Lockheed Martin. Lance is co-author of the book Web Design for ROI.

Anne Holland is the publisher of WhichTestWon? and president of Anne Holland Ventures Inc, an online business media company. She is the founder and former president of MarketingSherpa, and has for more than 20 years been conducting tests and research into what works best in marketing.

Chris Goward is the CEO of WiderFunnel Marketing Optimization and an expert in website conversion rate optimization. Chris has been optimizing online and offline marketing for companies such as eBay, Epson, SAP, Getty Images, BabyAge.com, Rudder.com, Outrigger Hotels, and Google.

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Recap of Internet Marketing Conference (IMC) in Stockholm

August 4th, 2009 by Jennifer P

A short clip from Mitch Joel’s keynote speech:

Link to video

Photo from IMC Stockholm 2009. Photographer: Petri Mertanen, www.mertanen.info

Photos from IMC Stockholm 2009 taken by Petri Mertanen

Adrianne George’s photos on TwitPic

The hashtag #imcmeet, used on Twitter

Twitter search for “imcmeet”

Anders Sporring’s summary, part 1
Anders Sporring’s summary, part 2
Anders Sporring’s summary, part 3
Anders Sporring’s summary, part 4
Anders Sporring’s summary, part 5
Rebecca Kelley’s (SEOmoz) recap
Petri Mertanen’s summary
Kristofer Björkman (Swedish)

Said on Twitter:

susanrlincoln: IMC was excellent. Great speeches and people, lovely venue. I really enjoyed presenting with @schwerdtfeger

miakolmodin: Just came home from the IMC workshop in stockholm, listening to a really bright guy, Patrick @schwerdtfeger

jannice: I’m so glad I attended the IMC meeting and got inspired these last three days! Thanks!

Dottorello: Amazing what 3 days with IMC can do to your perception.. Great workshop today!!

SkapaAB: well worth the investment in time and money! Inspirational! these events tend to be an occasion for those who already believes, with the same old speakers… This was something different!

hedenius: Today I listened to a super-pro-presenter, Mitch Joel. These guys don’t present ppt, they are storytellers.

erikekholm: @mitchjoel gave a great presentation on SEO and SEM.

cityrat59: Impressive keynote by Chris Goward about Conversion Rate

isse800: Super useful presentations by both Mitch Joel and Chris Goward

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Roundtable Podcast on Testing

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Recap of Internet Marketing Conference (IMC) in Stockholm

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