Speakers from USA, UK, Germany, Belgium, Denmark, Norway, Finland, and several other countries visit Stockholm to present at Internet Marketing Conference (IMC) on November 29–30, 2007. All aspects of doing business online will be covered: strategy, content generation, viral marketing, search engine marketing, search engine optimization, e-mail marketing, mobile marketing, affiliate marketing, social media, on-site behavioral targeting, testing, competitive intelligence, predictive analytics, integration of web data and offline data, and much more.

Extra emphasis will be placed on panel discussions. Topics covered by panels include maximizing return on marketing spend, creating outstanding content, leveraging social media, taking a new Internet business from good to great in no time, testing, and web analytics.

The target audience for the conference includes marketing managers, sales managers, web analysts, and all other occupations that see Internet as key to business success. The motto of the conference is that it’s by experts, for experts, and for those who’d like to become experts.

Speakers and panelists include Jonas Hombert, co-founder of JayCut and one of Europe’s most promising entrepreneurs according to BusinessWeek; Tomasz Matuszczyk from Seedcamp winner Tablefinder; Anders Östlund, CEO of Ticket 2 and one of Sweden’s most promising entrepreneurs according to Internetworld; Peter Bergström, vice president of MTV Nordic; Brian Clifton, head of EMEA for Google Analytics; Aurélie Pols, Europe’s most prominent web analyst; and Dag Petter Svendsen, data mining expert for Komplett, one of the leading European players in Internet shopping.

IMC is the longest-running conference produced by Europeans about Internet marketing. In the past eight years, it has been held in four European cities as well as in USA and Canada.

Participants will learn how to:

• produce the best creatives to meet their goals
• use scientific tests to decrease visitor friction and increase conversions
• leverage social media to attract new visitors and make them want to come back for more
• find the most profitable advertising opportunities
• use competitive intelligence to outsmart competitors
• analyze website visits to gain new insights

… and much more.

For more information, visit www.internetmarketingconference.com.

Press release

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I picked up a copy of Business 2.0 and read a quote I’d like to share with you. It’s something Danny Rimer of Index Ventures said in the August issue.

“In the valley, what’s happened is you have entrepreneurs that just want to fill a hole in the market and have a rich exit, Europeans are first-generation immigrants when it comes to technology. They’re on a mission. They’re gonna make this thing work, no matter what.”

If you can’t get a copy you’re not out of luck, you can still read the article online.

Danny has been involved in Skype and Joost, both with connections to Sweden (Niklas Zennström). He’s now also involved in Stardoll and Rebtel, two interesting businesses with offices in Stockholm.

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I had the pleasure of talking to Mario Fantoni, founder and president of TaguchiNow.

In this podcast we discuss:

• Taguchi and choice modeling
• Multivariate testing in general
• Methodology, technology and creativity
• Three websites (Sony Ericsson, Volvo and Stardoll)
• Whether small, large, new or old companies are the early adopters
• Small, large and niche markets
• Case studies (Nordax Finans, IntelliQuote, WebEx and Dell)
• Corporate identities
• Focus groups
• The 80/20 rule applied to testing
• Avinash’s 10/90 rule applied to testing
• How Mario’s modified version of Taguchi has evolved over the years
• TaguchiNow’s pricing
• What restaurants have to do with testing
• Which tool is Mario’s favorite
• Head-to-head tests with competitors

Listen to the podcast: WMA (smaller file)
Listen to the podcast: MP3 (larger file)

A correction: Stardoll has nine and a half million users now and had approximately one million users a year ago. I looked at the Stardoll site a few days ago and noticed how membership grew by 5,500 members in just eight and a half hours.

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