Even More Excellent Analytics

May 20th, 2010 by Lars Johansson

Excellent Analytics v. 1.0.0.49 has been released. News include dimensions for AdWords, date selector improvements, filter fix, .msi as an option for installation, and improved content handling for cells.

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New version of Excellent Analytics released!

May 5th, 2010 by Lars Johansson

Excellent Analytics v. 1.0.0.48 has been released.

Improvements:

Get goal starts, completions, and value for all 20 goals
Get name and value for all five custom variable slots
Select time period (week, month, quarter, year) or make a custom selection
Sort by a metric or dimension (ascending or descending)
No more trailing rows from the last time you ran the query

Measuring Online Content Using Google Analytics

April 7th, 2010 by Lars Johansson

I’ve written an article about measuring online content for the latest issue of Website Magazine.

A teaser:

“Many editors feel that once content has been created and uploaded, their job is done. That’s not true. If you don’t measure, you can’t analyze. If you don’t analyze, you can’t improve. And the easiest way to analyze is by implementing Google Analytics. It’s free, so there is no excuse not to use it. And, yes, it works for intranets, too.

Using Web analytics, you can measure the effectiveness of content. It is possible to measure how well the content is performing even for purely informational websites, including intranets, that are not supported by advertising or product sales.”

I suggest six things to measure in the article:

1. Readings per writer and writer impact
2. Page impact
3. Satisfaction
4. Time spent writing vs. reading
5. Unread pages
6. Cost per reading

Read the article online or purchase the printed magazine to continue reading.