eMetrics Stockholm in October

September 30th, 2012 by Lars Johansson

eMetrics Stockholm is taking place October 15–16. Outfox is a partner. I’m the chair of the advisory board, and my co-founder Christoffer is talking about combining Google Analytics data with other data sources.

The program is 100% in English.

Some of the other speakers include:
- Ivan Bager, Nordea
- Eleftherios Diakomichalis, SoundCloud
- Thomas Löjmann Jörgensen, LEGO
- Matthew Niederberger, Thomas Cook
- Craig Sullivan, Carglass m.fl.
- Thomas Tangen, Skattedirektoratet
- Pénélope Bellegarde, PWC
- Matthias Bettag, Semphonic
- Julien Coquet, Business & Decision Group
- Matt Gershoff, Conductrics
- Maria Gomez Moriano, Mind Your Privacy
- Alexandra Karagaeva, X-Project Design Studio
- Neil Mason, iJento
- Patrick Turgeon, Figurs
- Morgan Vawter, MEA Digital

Check out the entire program, and register before it’s too late!

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Posted in Analytics, Google Analytics, Inspiration, marketing, Test and Target, Testing, Web Analytics | No Comments »

Meet Outfox, analytics and conversion optimization experts

June 1st, 2012 by Lars Johansson

One of my companies, inUse Insights, re-branded to Outfox this week.

We celebrated by getting a painting, eating cake, and drinking champagne. As you can imagine, we’ve been quite busy. We plan on continuing growing as a business, and improving our offering.

We also celebrated two years as a business (first as inUse Insights, and now as Outfox.)

Our birthday was celebrated by purchasing some strange videos on Fiverr.com.

(I’m still involved in Ampliofy as well.)

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Posted in Analytics, Google Analytics, News, Testing, Web Analytics | No Comments »

Roundtable Podcast on Testing

March 10th, 2010 by Lars Johansson

As a huge fan, and active practitioner of, testing (A/B and multivariate), I decided it was time to record another podcast about the subject. I invited some of the people who I think have done a lot in this area and are working with continuous improvements online.

Some of the topics discussed in this podcast:

Where should someone new to testing begin?
Does method matter?
Is suboptimization a risk?
Can we trust the statistics behind tools?
What test result has been the most surprising?

Download the podcast

The panel in this podcast about testing:

Bryan Eisenberg is the co-author of several best-selling books: Call to Action, Waiting For Your Cat to Bark?, and Always Be Testing. He is also the co-founder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of several venture capital backed startup companies (such as Bazaarvoice, iPerceptions, UserTesting.com, and ClickEquations) and is on the board of trustees of the Direct Marketing Education Foundation.

Lance Loveday is the founder and CEO of Closed Loop Marketing. His company has become highly sought after, serving a wide array of clients—from startups to big brands such as Hewlett-Packard, Brocade, and Lockheed Martin. Lance is co-author of the book Web Design for ROI.

Anne Holland is the publisher of WhichTestWon? and president of Anne Holland Ventures Inc, an online business media company. She is the founder and former president of MarketingSherpa, and has for more than 20 years been conducting tests and research into what works best in marketing.

Chris Goward is the CEO of WiderFunnel Marketing Optimization and an expert in website conversion rate optimization. Chris has been optimizing online and offline marketing for companies such as eBay, Epson, SAP, Getty Images, BabyAge.com, Rudder.com, Outrigger Hotels, and Google.