Predictive Analytics World in San Francisco

December 18th, 2008 by Lars Johansson

I had the chance to ask Eric Siegel, the conference chair for Predictive Analytics World, a few questions. The conference is being held in San Francisco in February.

Why do you think there is a need for a conference only dedicated to predictive analytics?

Eric: No matter how you use predictive analytics, the story is the same: Predictive scoring of customers optimizes business performance. Because of this, predictive analytics initiatives across industries leverage the same core predictive modeling technology, share similar project overhead and data requirements, and face common process challenges and analytical hurdles.

In fact, predictive analytics is a fairly broad area for just one event. Many of the individual business applications of predictive analytics – such as product recommendations, customer retention with churn prediction, behavior-based advertising, and response modeling email targeting – are involved enough to conceivably warrant their own event. But for now, with Predictive Analytics World, we’re starting the first vendor-neutral business event focused entirely on predictive analytics.

There’s plenty of activity out there to cover. The conference program is booked with over 25 speakers presenting case study after case study, from companies such as Amazon, 3M, Charles Schwab, Google, Hewlett-Packard, Netflix and more.

What is your definition of predictive analytics?

Eric: Predictive analytics is business intelligence technology that produces a predictive score for each customer or prospect. Assigning these predictive scores is the job of a predictive model which has, in turn, been trained over your data, learning from the experience of your organization.

Predictive analytics optimizes marketing campaigns and website behavior to increase customer responses, conversions and clicks, and to decrease churn. Each customer’s predictive score informs actions to be taken with that customer – business intelligence just doesn’t get more actionable than that.

For more information, see our Predictive Analytics Guide.

What’s Jim Sterne’s involvement in the conference?

Eric: Jim Sterne is serving as a priceless adviser helping us steer the kickoff of Predictive Analytics World. In fact, PAW is run by the same killer team behind Jim’s eMetrics Marketing Optimization Summit, headed by Show Director Matthew Finlay.

Who’s Prediction Impact?

Eric: Prediction Impact is my consultancy, offering services and training in predictive analytics.

Internet Marketing Conference is also planning a conference in San Francisco. It will be held in May and cover all subjects related to e-business and marketing on the Internet.

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Posted in Analytics | 3 Comments »

Comments

Patrick Schwerdtfeger Says:
January 7th, 2009 at 12:54 am
Nice post, Lars. Will you be coming to SF for the conference? If so, please let me know. Otherwise, I’m looking forward to seeing you in Sweden in May.

Lars Says:
January 9th, 2009 at 12:20 pm
I’d love to, Patrick.
We will meet in May at any rate.

Predictive Analytics World » Blog interviews - more predictive analytics FAQs Says:
January 27th, 2009 at 6:49 am
[...] Interviewd by Lars Johansson on WebAnalysts.Info [...]

Predictive Analytics World in San Francisco

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